Welcome to the University Entrepreneurship Program Tooklit This toolkit is designed to help you launch a University Entrepreneurship Program at your university. The toolkit includes various resources from operational recommendations to curriculum for an experiential course.

01. Space Recommendations
Recommendations for setting up your campus space.


02. Organization Resources
A recommended job description for your University Program Manager, an overview of the University Entrepreneurship Program Labs offerings, and how Partners could play a role in your program.


03. Financial and Legal Resources
An overview of licensing and the University Entrepreneurship Program Venture fund program for students available through University Entrepreneurship Program Labs. Contact the Program Director at University Entrepreneurship Program Labs for more information on these offerings to students and how to raise funds for your program.


04. Marketing Guide
A guide to using the University Entrepreneurship Program Brand for your program, including assets for digital and print use that will be populated by the University Entrepreneurship Program Labs.


05. Teaching Guide
Guiding principles to teaching the course through the University Entrepreneurship Program beginning with Creating New Businesses. A How-To for Extra Ritual and Metaphorical Activities for University Entrepreneurship Program events. We encourage you to develop and add your own!


06. Creating New Businesses - Course Syllabus
A recommended flow for the course. It assume two weekly 90-minute classes and weekly “tinker” labs. The syllabus includes an overview, resources and grade breakdown. While this is the recommended syllabus, you should adapt the content, and the flow of when modules are taught to fit your school and student needs.


07. Creating New Businesses - Course Materials The reading / presentation and handout materials for the course modules. You can make adaptations in the “Editable files” before you export the pdf or file for use in the “PDFs ready for class” folder. The readings are recommended for students to review at home. You may use the readings as presentation review topics and examples in class. We recommend you update the content to include familiar examples relevant to your market.


Tips for Adapting University Entrepreneurship Program
We will work with you and the University Program Manager to build out your University Entrepreneurship Program. Some suggestions to localize your University Entrepreneurship Program:

Adapt exercises and educational content to fit the learning needs of your student audience. (Check out the Creating New Businesses teaching guide).

Experiment with new kinds of offerings in your University Entrepreneurship Program portfolio to find what sticks with your student population.

Encourage students to establish their own clubs and interests groups and give them the ability to host club events and meetings in the University Entrepreneurship Program space.

Consider rules and regulations of how you use your University Entrepreneurship Program campus space and host events, and leverage the University Entrepreneurship Program Headquarters when needed.

Set some ground rules for your space, but give students freedom to define or direct how the space organically gets used. Watch what they do and what they crave and adapt. Remember, it’s a space they fill with their own business-creating culture.

Building Out Other Offerings

Creating New Businesses is just the start. I We recommend you bring on champions among campus to lead new initiatives under your University’s entrepreneurship program. These could be new competitions, ideation labs and themed hackathons, and other focused workshops. Some suggestions:

01. Business Plan Competitions

Student teams present a formal business proposal to a panel of judges made up of business professionals and venture capitalists.

02. Hackathons / Buildathons

Themed and often industry-co-sponsored events where students meet, form teams and work on a building tangible prototype and new business ideas around a specific challenge.

03. Deep-dive Workshops

host, co-host or invite a partner to give skill-building workshop in specific areas, for example, “how to do gamification right”, “building landing pages as a prototype”, “what is inbound marketing”, “workshopping your financials”. Source ideas from class and other students on what are knowledge and content gaps students would love more support on through a deep-dive.

04. Film Screenings

A night or afternoon with snacks to watch documentaries and educational films of startup stories, specific industry challenges and the experiences other inspiring personalities.